What's Your Company Culture?


Many companies try to improve morale with perks such as ping pong tables, in-office massage, or free food. But that’s not what truly engages employees. 

According to the National Business Research Institute (NBRI), the top drivers of voluntary employee turnover include:

  • Low job satisfaction
  • Unrealistic expectations of the job or the workplace
  • Lack of challenge or feeling of accomplishment on the job
  • Limited growth opportunities

Employees want meaningful work. They want to believe in the company they work for. They want growth and development. They want to be challenged, and to achieve great things together.

They want a culture based on great performance and supportive growth.

The term “high-performing culture” might suggest a cold, nose-to-the-grindstone work environment, devoid of any fun. But that’s not what it means. (You can still keep the ping pong table.)

What it means is that the culture maintains, at its heart, the spark that inspired the company’s birth. Rather than attempting to distract employees with irrelevant perks so they don’t notice how boring the job is, companies with performance-based cultures focus on enabling employees to do the best work of their lives, challenging them to continually learn, grow, and develop in pursuit of something great.

When Steve Jobs was at Apple’s helm, every employee there went to work believing they had a chance to “make a dent in the universe.” When employees believe in the company they work for, they don’t need to be distracted by the more trivial perks. They are driven by the desire to do meaningful work and are rewarded by the company’s investment in their professional growth.

Cody WrightcultureComment